top of page

African Spa

Design

Brief:

We had the opertunity to design and create our own personal spa. This included every single detail from the floor plan to even the colour of you tiles. I decided to do a spa that would have a benifit in our area. Therefor I chose to develope a spa at Buffelsdrift Game Lodge, it is the perfect vibe that i wanted to capture, the whole safarie-africa style. We also had to create five posters to represent thefive scenses, including taste,smell,feeling,sound and texture. My idea with the taste was Amarula, because of the fact that Amarula sponsers Buffelsdrift and they could sponser me as well, it is a bit of advertising for them. Another company I wanted to attract was the Rooibos products, because it is South African and natural. It fits in perfectly! I then decided on my target market will be tourists.

Advert and

Products

I think my products that i decided on was not that bad a decision. The Cape area is well known for the all natural rooibos products. Since we have a guest house I had the perfect oppertunity to ask them what type of products they would like to see and buy at a local spa. They said local is always a winner, therefore the Rooibos brand popped into my head. It is perfect for the guests, perfect for the area and perfect marketing for the Rooibos brand to be advertised overseas as well as in South Africa. I use the products myself and I have highly recomendance for the products, it works and you feel refreshed after using them.

Why have I decided this?

I decided on doing a spa just outside Oudtshoorn, at Buffelsdrift Game Lodge. I live near by and we have a guest house here, instead of doing a spa at an amazing well known place in the world I saw the need for one in my own community, best part is that all the guest houses near by would get a benifit out of it. It would give them the oppertunity to advertise on their websites that there is a local spa close by and that guests get a sertain percentage discount, which would attract more guests to ones' guest house. I decided to design a spa at Buffelsdrift because the vibe and the area there is perfect! Our target market here is mostly focused on the international guests, these guests want to experience some form of Africa when they tour around here, so that is what I will give them. My very own African spa.

 

Catch my vibe?

The vibe people need to get is Africa. Therefore I have to use deep but bright colours, like yellow, red,orange, brown, black and white. The walls and floors will be cement with a gloss like cover over it.  Furniture will be wood, steel and fake leather. the pots and bowls and so on will be tradisional pots made by different African cultures, to give a more tribal vibe. My carpets will be woven but here and there I will  have a Nguni cattle skin, tipical cattle found amoung African tribes. The ceilings are going to have reeds hammered to it, this would be a wonderful way to clean our rivers! I want to have photos' on the wall of Nguni cattle, tribal images and Aloe succulants, the plants around the builing will be fynbos and many Aloe succulants. Doors will also be made of wood or from cream material.

How my advertising works:

At the moment the Amarula products is a big sponser for Buffelsdrift, therefor I thought about getting them to sponser the spa as well, guests older than 18 would then have the oppertunity to taste their products at the spa and will be great advertising for the spa and for Amarula. And of course the Rooibos products. I will sell their products at my spa and use them, this would give me the oppertunity to put my logo on their products. I will advertise at guest houses and on their websites, it is a win win situation for everyone!

My

File:

Moodboard

Moodboard

Different logo ideas

Different logo ideas

Research done

Research done

Business contects

Business contects

Business contects

Business contects

floor plan

floor plan

floor plan

floor plan

texture poster

texture poster

taste poster

taste poster

feeling poster

feeling poster

calm poster

calm poster

sound poster

sound poster

my type of vibe

my type of vibe

my type of vibe

my type of vibe

adverts

adverts

Rooibos advert

Rooibos advert

products

products

bottom of page