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Protea

Design

Brief:

With this project we had to decide between making a furniture piece or designing a clothing peace out of recycled materials. I decided on making my own paper dress, a one of a kind wedding dress. My business name is Protea and my business site will be situated in Prins Albert, in the heart of the Little Karoo. I think it would be a wonderful way to start work oppertunities for the local people, a way for them to show their creativity to the world and teach them how easy it is to deserve their own income and feel proud of the work that they are capable of doing. This was really one of the best projects I have done.

Why I have decided this:

I decided on the name Protea for my business, not just because it is my favourite flower but because the Swartberg pass is well known for all the different type of fynbos that grows in that reason, when people heer about the pass, Prins Albert comes to mind. This way other people can also know about the little "dorpies" in our country. The climate in Prins albert is perfect for the project that I have thought about. It is sunny and extremlly hot most of the time. This way dressess will dry faster and more would be produced. I also decided on doing wedding dressess, it is something else and more detail and bigger dressess can be made. My target market is mostly aimed on brides. Most of the local people in Prins Albert has a problem with work because not much goes on there, this is a wonderful oppertunity to give them work and to show them what they are able to do with creativity.

 

Catch my vibe?

My main idea was to make it girly but vintage, pink, white, grey and a fynbos green is the main colours I will be working with. To bring in some visual movement, my adverts and shop will be filled with stripes up against the walls. I want it to be a clean, calm en elegant. It is going to be a different vibe of South Africa that clients are going to experience.

How my advertising works:.

Because of the dressess being made of paper, it will be difficult to get people to buy my dressess therefore I have to have a spot on advertising consept, my buisiness cards will have to make a very good impression and catch the eye imidiatly. I will also show my work at expos like Design Indaba and ask magazines to advertise and show my products in their magazines. South African TV shows will also be contacted and asked to introduce these new products. I think it will be something quite new to them.

Business

card:

Intro

Intro

Moodboard

Moodboard

Research

Research

3 logo ideas

3 logo ideas

Business context

Business context

Business context

Business context

Business context

Business context

Product ideas

Product ideas

Idea 1

Idea 1

Idea 2

Idea 2

Idea 3

Idea 3

Work prosess

Work prosess

Photoshoot

Photoshoot

Business card

Business card

Business card and price tags

Business card and price tags

My

File:

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